Policies
Internal Marketing Policy for HR
- OBJECTIVE
Improving the image of the HR Department among members of the organization, facilitating the implementation of policies for managing staff
- WHEN TO APPLY?
- When necessary to position the Department as a strategic element
- When there is a correspondence between the Department’s efforts and the response of the environment
- When internal resistance is perceived when implementing HR policies
- When employees do not appreciate the contribution of the HR Department
- In times of policy change
- BENEFITS
- Improving the image of the HR Department
- Facilitating the effectiveness of the Department and the implementation of policies
- Involving managers and employees with the goals of the Department
- PHASES
Phase 1: Analysis of the status of the Department and environment: how they see us
Phase 2: Establishing objectives to be achieved: how we want to be seen
Phase 3: Development of the internal marketing plan : groups, objectives, messages and tools
Phase 4: Implementing and monitoring the plan
- RELATED PROJECTS
Organizational diagnosis; Employees satisfaction surveys ; Design of internal communication policy; Identification and formation of internal mentors.
