Diagnosis
Customer Satisfaction Survey
- OBJECTIVE
Knowing the perception of customers about the products and services offered by the company to align the organization with the market demands
- WHEN TO APPLY?
- To increase customer satisfaction
- To improve the level of customer loyalty
- To increase sales
- To know the customer´s viewpoint
- In situations of market change
- BENEFITS
- Understanding and managing customer perception
- Increasing effectiveness in the implementation of action plans
- Improving the competitiveness of the company
- PHASES
Phase 1: Questionnaire design and validation
Phase 2: Collecting and analyzing data
Phase 3: Establishing the action plan
Phase 4: Monitoring the plan
Phase 5: Clients communication plan
- RELATED PROJECTS
Organizational diagnosis; Process improvement; Employees satisfaction surveys ; Strategic process definition .
